![]() When Disney acquired Lucasfilm – the studio behind Star Wars – for $4.05bn (£3bn) in 2012, it did so with the twin aims of making more films to extend the saga while maximising the franchise’s marketing potential.ĭisney’s plan for promoting The Force Awakens has included an extensive pre-film merchandising push, numerous brand tie-ups and a carefully staged teaser campaign. It is also likely The Force Awakens will represent the biggest promotional marketing campaign in the history of cinema. ![]() No wonder the bookies have slashed their odds on the film overtaking Avatar to become the highest grossing of all time. By the end of November, it had broken all known records for advance ticket sales in the US, generating more than $50m (£33m) a month prior to its release. The film, which opens on 17 December, sold a record 200,000-plus tickets in the UK within 24 hours of going on sale in October. Star Wars: The Force Awakens is not even in cinemas yet, but it is already smashing records. He added: “In one way the decision of the cinemas is just plain silly, but the fact that they have insisted upon it makes it rather chilling in terms of limiting free speech.Tencent recently bought the exclusive rights to Star Wars in China “The Lord’s Prayer is prayed by billions of people across the globe every day, and in this country has been part of everyday life for centuries.” “The prospect of many families attending the release of the new Star Wars film had seemed a good opportunity to launch the advert and a new website justpray.uk to promote prayer ahead of Christmas. The Reverend Arun Arora, director of communications for the Church of England, said: “We find that really astonishing, disappointing and rather bewildering. ![]() The promo video, produced by JustPray.uk, shows the Lord’s Prayer being recited by a members of the public ranging from bodybuilders to children, and also features the Most Rev Justin Welby.Īlso Read: Kim Richards Banned From Target as Part of Shoplifting SentencingĪ Church of England spokesman said it was initially believed that their minute-long promo clip had been approved and would be played before showings of “Star Wars: The Force Awakens” starting on December 18. “Some advertisements - unintentionally or otherwise - could cause offence to those of differing political persuasions, as well as to those of differing faiths and indeed of no faith,” and that “in this regard, DCM treats all political or religious beliefs equally”. In a statement, the DCM said it had a policy of not accepting political or religious advertising content in its cinemas. The video received clearance from the British Board of Film Classification and the Cinema Advertising Authority, but the Digital Cinema Media agency, which handles ad clearances for the movie theaters, has refused to show it. ![]() “Let the public judge for themselves rather than be censored or dictated to.”Īlso Read: 'Star Wars' Masks, Weapons Banned by Theater Chains “This advert is about as offensive as a carol service or church service on Christmas Day,” said The Most Reverend Justin Welby. The Archbishop of Canterbury on Sunday called the ban “extraordinary” on the ad featuring the Lord’s Prayer, and church officials said the action was “religious discrimination.” The Church of England has threatened legal action after a religious advertisement that it planned to run ahead of “Star Wars: The Force Awakens” was banned by three leading U.K.
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